The OXO Tower was transformed to launch John Frieda’s latest product, Frizz Ease Forever Smooth.
Those clever creatives at Sense helped John Frieda grant hair immunity to Londoners everywhere with fabulous 3D video mapping projections on the OXO Tower, inviting everybody to join the #hairrevolution.
Celebrity Millie Mackintosh was Rapunzel for the evening and revealed her smooth locks at the top of OXO Tower. Despite never-ending staircases and cascading bricks, they all lived happily forever after and enjoyed a cocktail party in OXO Restaurant, Bar & Brasserie for the rest of the evening. - oxotower.co.uk #InstaPrintUK